Case studies

Recent work

6 projects. Same outcome every time: a happy customer and a problem that's actually solved.

Car dealerships

“I spend hours a day jumping between auction sites just to find stock worth buying — and I still miss cars I'd have bought.”

70+ hours a month saved

Coaching

“We had the coaching product people wanted, but no way to bring people in at scale or run the business without drowning in admin.”

12K users/month, 20 countries

Holiday cottages

“Our booking process was all manual admin, we were paying away a chunk of every booking in OTA fees, and nobody could find us on Google.”

12 hrs/week saved, 15% reduction in OTA fees

Fitness events

“Every ticket we sold, a booking platform took a cut — and we were still chasing confirmations and reminders by hand.”

10 hrs/week saved, 2.5% saved per ticket sold

Retail

“Every tile selection meant paperwork and copy-pasting between systems — time our sales team should have been spending with customers.”

80+ hours a month saved

Fitness

“We were getting traffic, but too many people landed on the site and never booked a trial.”

+20% trial conversion, +40% speed

Not sure where to start? Start with the free redesign.

I'll rework your homepage and show you exactly what I'd change and why — before you've committed to anything.