Holiday cottages / websites
Penmaenucha Farm
Over a decade of experience helping businesses save time and make more money with technology.
Modernised booking operations and cut OTA fees by 15%
The problem
“Our booking process was all manual admin, we were paying away a chunk of every booking in OTA fees, and nobody could find us on Google.”
A holiday cottage business was running booking operations by hand, with no property management system to modernise the workflow — costing the owners hours of admin every week, bleeding revenue to OTA commissions, and missing out on organic search traffic that should have been finding them.
What I built
A property management system integrated to modernise the owners' day-to-day workflow, paired with SEO work and better-converting pages built to win more direct bookings.
The manual, admin-heavy workflow
Bookings were managed by hand with no property management system in place, costing the owners hours of admin every week and leaving them dependent on OTA platforms for visibility.
The PMS integration and SEO work
A property management system was integrated to modernise the day-to-day workflow, alongside SEO and page improvements built to convert more visitors into direct bookings.
The result
12 hours a week of admin saved, a 15% reduction in OTA fees, 20% more organic traffic, and more direct bookings from better-converting pages and increased traffic from Google.
The result
Manual admin and OTA fees → a modern booking operation that pays for itself.
Saves the owners around 12 hours a week of admin, cut OTA fees by 15%, increased organic traffic by 20%, and increased direct bookings through better-converting pages and more traffic from Google.
Not sure where to start? Start with the free redesign.
I'll rework your homepage and show you exactly what I'd change and why — before you've committed to anything.