Website design for holiday cottages that want more direct bookings
If a large share of your stays still come through OTAs, you're paying commission on revenue you could capture directly — and your site may not be strong enough to win those bookings on its own.
No pitch. No obligation. Ready within 24 hours.
The problem in numbers
OTA commission
Often 15–20% of booking value leaving the business every year
Seasonal gaps
Weak direct channels make shoulder-season occupancy harder to fill
Legacy booking tech
Outdated booking systems and fragile calendars block clean direct booking paths
See what OTA commissions are costing you
Result
£7,200
Lost to commission / year
- OTA-booked revenue£48,000
- Saved if shifted to direct£2,160
Proof
Penmaenucha Farm
Here's what this looked like for Penmaenucha Farm — a North Wales holiday cottage business that modernised its site and booking operation, with no downtime.
Read the full case study →Questions
Can you integrate with Lodgify or similar PMS tools?+
Yes. I've integrated property management and booking systems for a live holiday cottage business, including calendar data migration with no downtime.
Will a new website really reduce OTA dependence?+
A site alone isn't enough — you need speed, local SEO, and a booking path guests trust. That's the combination I build for. Use the OTA calculator to quantify the upside before we talk.
Do you help with local SEO for rural or coastal locations?+
Yes. Location-targeted content and technical SEO are part of the website work — as with the North Wales articles built for Penmaenucha Farm.
Not sure where to start? Start with the free redesign.
I'll rework your homepage and show you exactly what I'd change and why — before you've committed to anything.