Services
Bespoke applications when off-the-shelf tools stop being enough.
This is where a production engineering background matters. APIs, data pipelines, scoring systems, and legacy modernisation — the work agencies typically can't take on.
No pitch. No obligation. Ready within 24 hours.
What's included
The work, not the fluff.
- Bespoke web applications
- Integrations, data pipelines, and matching/scoring systems
- Legacy system modernisation
- Tools built around how your business actually works
The outcome
What this actually changes.
Tools that fit
Built around how your business actually works — not a SaaS compromise that almost fits.
Real integrations
APIs, data pipelines, and ranking systems agencies typically can't take on.
Owned, not rented
Software you control — without the per-ticket fees and product roadmap of someone else's platform.
The process
How it works
01
Define the job
What decision or workflow is broken today — and what would 'done' look like in six months?
02
Build the smallest useful version
A production-grade tool scoped to the real problem, not a 12-month fantasy roadmap.
03
Ship and iterate
Launch, measure, and extend once the core workflow is actually saving time or making money.
Proof
Relevant work
Real projects where this kind of work changed the day-to-day.
Car dealerships / custom software
Reco Engine
A custom tool that saves dealers 70+ hours a month sourcing stock
Four auction sites, hours a day → one ranked shortlist a dealer can act on.
Read case study →
Fitness events / custom software
CrossFit Colchester Events
A custom booking platform that saves 10 hours a week and cuts fees on every ticket
Third-party booking fees and manual admin → an owned platform that runs itself.
Read case study →
Retail / custom software
Beaumont Tiles
An internal tool that saves 80+ hours a month on in-store tile selection
Paper and copy-pasting → an automated process that gives time back to sales.
Read case study →Questions
When do I need custom software vs automation?+
Automations connect existing tools. Custom software is for when no off-the-shelf product does the job — scoring systems, internal workflows, booking platforms you own, legacy modernisation.
Can you work with our existing systems?+
Yes. Most custom work sits on top of or beside what you already use — APIs, CRMs, spreadsheets, and legacy databases included.
How is pricing handled?+
Fixed-price after discovery. We scope the smallest useful version first so you're not funding a speculative build.
Got a process off-the-shelf tools can't handle?
Tell me what's broken. I'll tell you whether custom software is the right call — and what the smallest useful version looks like.